![]() ![]() Its success relies on the fact that WeChat was able to integrate almost all the features that made the success of the world’s most popular networks.Īs you have probably understood, if you want to do business in China, you will have to know how to use WeChat because that’s how pretty much everyone in China communicates nowadays, both in personal life and at work. Worldwide, WeChat is one of the leading social networks, ranking fifth in terms of active user number, and becoming a lucrative marketing platform with its plethora of different functionalities. Marketed as Weixin (微信) in China, it was then rebranded as WeChat in 2012 for the international market. And even though new features were introduced, this functionality remains the core of the app. What is WeChat?Ĭreated by the Chinese company Tencent and released in 2011, WeChat was at the beginning only a mobile messaging app. In order to explain the impact WeChat can have when it comes to marketing, we have created this guide based on our experience as a Digital Marketing Agency and we will give you some tips and advice on Wechat Marketing followed by more information on the app and its users base for more context. Many people have been asking us what is the key to WeChat Marketing success as well as the following question “Is WeChat crucial in order to do business in China?”, and the answer is: Yes! WeChat is not just a single app, it is a whole ecosystem that can be very useful for companies trying to enter the Chinese market.
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